Our Thinking

In the digital age, our disciplines are constantly evolving. As the train of innovation charges forward, we continue to become experts in the latest tech. Here, we share our thoughts so you can follow our journey.

• AI Experiences: How Progress Agentic RAG Is Bridging the Trust Gap

  • AI

  Tim Kraft
  Director of GTM

  A breakdown of how RAG systems help reduce AI hallucinations, improve contextual accuracy, and redefine enterprise search and discovery at scale. Read More

• Nonprofit Digital Readiness Assessment: A Clear Path to Credibility and Impact

  • Strategy

  Tim Kraft
  Director of GTM

  Nonprofits are under increasing pressure to clearly demonstrate their impact across digital channels. Our free assessment helps organizations evaluate how well their strategy, technology, and operations support that goal. Read More

• A Practical Guide to Generative Engine Optimization

  • Content

  Scott Snowden
  Business & Technology Strategy

  Doing the fundamentals well, with sharper focus will provide stronger outcomes. Read More

• Flywheel's Ongoing Momentum Process

  • Strategy

  Scott Snowden
  Business & Technology Strategy

  A flexible framework for steady digital advancement and responsible stewardship. Read More

• AI Didn't Break Marketing—It Exposed It

  Scott Snowden
  Business & Technology Strategy

  AI is reshaping digital marketing strategies—not by disrupting them, but by revealing weaknesses that were already there. Read More

• Unlocking the Real Value of CRM Data with AI

  • CRM

  Scott Snowden
  Business & Technology Strategy

  AI can only unlock CRM value when the data is structured with intention, mapped to real processes, and meaningful for the people who maintain it. Read More

• Strategic Storytelling in the Age of AI: From Clarity to Connection

  • AI
  • Content

  Scott Snowden
  Business & Technology Strategy

  Stephania Varalli’s insights on strategic storytelling met Flywheel’s perspective on AI-driven experiences at MartechNEXT 2025, revealing how clarity, empathy, and intelligence combine to create more meaningful digital connections. Read More

• AI Optimization and SEO: The Same, but Different

  • AI

  Scott Snowden
  Business & Technology Strategy

  AI optimization and SEO share the same foundation—creating relevant, thoughtful content—but differ in how success is measured. Flywheel explains how the focus now shifts from reach to resonance. Read More

• What Neil Patel Got Right About CDPs

  • Sitefinity
  • Technology

  Scott Snowden
  Business & Technology Strategy

  Neil Patel’s MartechNEXT keynote highlighted the power of a strong CDP. Flywheel shows how Sitefinity Insight unifies data and drives measurable, AI-powered personalization. Read More

• MartechNEXT 2025: A Catalyst for Collaboration and Clarity

  • Sitefinity

  Scott Snowden
  Business & Technology Strategy

  Flywheel Strategic reflects on Progress MartechNEXT 2025 in Denver—an inspiring event that celebrated collaboration, innovation, and the future of AI-driven digital experiences. Read More

• LLM vs. RAG: Choosing the Right AI Architecture for Business Impact

  • AI

  Scott Snowden
  Business & Technology Strategy

  Discover the key differences between LLM and RAG—and how Flywheel architects AI solutions that balance creativity with trusted business context. Read More

• Znode Grow 2025: AI Takes Center Stage

  • AI
  • Znode

  Scott Snowden
  Business & Technology Strategy

  AI took the spotlight at Znode Grow with the launch of Nelli, a new platform built to unlock commerce data for agent-driven ecosystems. Read More