## Overview.

# Thordon    Bearings

## What can make an engineer fall in love?

We thought, perhaps, a vibrant new website highlighting the numerous attractions of a grease-free polymer bearing that lowers costs, eliminates pollution and out-wears metal. Thordon Bearings, a Canadian manufacturer selling to the shipbuilding industry worldwide, asked us for help lifting their online presence out of the industrial rust.

### SERVICES

#### Design

- Strategy & Planning
- User Interface Design

#### Technology

- Responsive Website
- Client Portal

#### Content

- Market Research
  - Overview
  - Gather
  - Shape
  - Build
  - Engage

## Gather.

**Our budget was modest; so our approach was direct**

We interviewed leaders and researched competitors. What would resonate with end-users globally? How could we best assist Thordon’s distributors in selling in many different countries? Our client told us we exceeded in understanding the market.

## Shape.

**We considered all the questions.** The environmental benefits, the ease of installation, the regulatory upsides were all taken on board. But the key point we hit upon was the unique, ultra-cool polymer material itself-the single source from which all the benefits flowed. This was the thing an engineer could love.

## Build.

**It was about creating an emotional connection.** We took the vibrant orange of one of their largest bearings and made it the big, bold theme of a website aiming to catch the eye. But we saw our task as more than building an engaging site. We wanted to position Thordon better by telling a focused, streamlined story of a beautiful material with multiple attractions.

## Engage.

**“We’ve never had this kind of visibility.”.**

Our client reports a significant increase in traffic. They have never had as many leads and enquiries come in through their site or received as many positive notices from distributors.

[Visit Website](https://thordonbearings.com/)